Branding Design / Nike Back to School (2024)
Nike Back to School Fall 2024: “Haven’t You Forgotten Anything?” is a branding project and an artwork for Nike's Back to School campaign for the Fall 2024 season. The campaign is approached with the hope that, as students return to school, it will be a place where they can creatively unfold their boundless potential and freedom. The project conveys the message of "Don’t be afraid—just do it."

To convey a message of wishing and supporting their limitless potential and creativity, a campaign was executed using both photography and illustrative elements, even if it meant being slightly detached from reality.


Branding Design / NYFF62 (2024)
To celebrate the 62nd NYFF and mark the start of the festival, a new approach to branding was decided upon. The direction and concept shifted to a more playful and bright interpretation of celebration, while still preserving the NYFF's signature elegance.


Branding Design /  Globowl (2024)
Globowl is a brand where it is internationally-inspired baby & toddler meals help introduce the diverse flavors of the world to your little one from an early age. Globowl’s delicious and nutritious baby and toddler food launches families into a life-long journey of adventurous eating that reflects and respects the many cultures that make up our world. Globowl emphasizes that what connects us is greater than all else, that food is a universal unifier, and that these teachings begin with baby's first bites.

“little taste, big world” is a new catch phrase for Globowl. It highlights the international variety of foods offered and emphasizes the idea of introducing toddlers to a world of flavors.